Vol. 12 No. 1 (2026)

Articles

• The effect of product innovation, product quality, and advertising on product purchase decisions

  Roro Ayu Kintamani, Sumitro

  1-14

  • PDF English

  
  Abstract View: 95 | PDF English Download: 143 | DOI : https://doi.org/10.36406/jmstei.v12i1.17
  

• Liquidity, leverage, and dividend policy: An empirical study of manufacturing companies in Indonesia

  Hanapiah, Flourien Nurul Chusnah

  15--28

  • PDF English

  
  Abstract View: 71 | PDF English Download: 107 | DOI : https://doi.org/10.36406/jmstei.v12i1.78
  

• Decoding Gen Z loyalty in the photo booth industry: The interplay of price, digital marketing, and satisfaction

  Dzalfa Nur’aini, Gatot Prabantoro

  29-42

  • PDF English

  
  Abstract View: 152 | PDF English Download: 179 | DOI : https://doi.org/10.36406/jmstei.v12i1.101
  

• The impact of live streaming, discounts, and product quality on impulse buying with customer trust as a mediating variable: A study on skintific products

  Mieke Amalia, Lina Noersanti

  43-56

  • PDF English

  
  Abstract View: 102 | PDF English Download: 179 | DOI : https://doi.org/10.36406/jmstei.v12i1.104
  

• Determinants of customer satisfaction: A study of service quality, brand image, and product quality

  Zufar Hafiz Islamazfar Mumtaz, Farmansjah Maliki

  57-68

  • PDF English

  
  Abstract View: 128 | PDF English Download: 146 | DOI : https://doi.org/10.36406/jmstei.v12i1.171