Vol. 12 No. 1 (2026)

View Vol. 12 No. 1 (2026)

Vol 12, No. 1, (April, 2026)

Jurnal Manajemen STEI use of the Creative Commons 'Attribution' license (CC BY). Articles in the journal are freely available to the public

Published: 2026-01-04

Articles

The effect of product innovation, product quality, and advertising on product purchase decisions

Roro Ayu Kintamani, Sumitro

1-14
- PDF English
Abstract View: 45 | PDF English Download: 57 | DOI : https://doi.org/10.36406/jmstei.v12i1.17
Liquidity, leverage, and dividend policy: An empirical study of manufacturing companies in Indonesia

Hanapiah, Flourien Nurul Chusnah

15--28
- PDF English
Abstract View: 32 | PDF English Download: 46 | DOI : https://doi.org/10.36406/jmstei.v12i1.78
Decoding Gen Z loyalty in the photo booth industry: The interplay of price, digital marketing, and satisfaction

Dzalfa Nur’aini, Gatot Prabantoro

29-42
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Abstract View: 77 | PDF English Download: 95 | DOI : https://doi.org/10.36406/jmstei.v12i1.101
The impact of live streaming, discounts, and product quality on impulse buying with customer trust as a mediating variable: A study on skintific products

Mieke Amalia, Lina Noersanti

43-56
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Abstract View: 37 | PDF English Download: 79 | DOI : https://doi.org/10.36406/jmstei.v12i1.104
Determinants of customer satisfaction: A study of service quality, brand image, and product quality

Zufar Hafiz Islamazfar Mumtaz, Farmansjah Maliki

57-68
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Abstract View: 59 | PDF English Download: 80 | DOI : https://doi.org/10.36406/jmstei.v12i1.171