Vol. 7 No. 2 (2024)

View Vol. 7 No. 2 (2024)

Indonesian Journal of Business, Accounting and Management Vol. 7 No. 2 (December, 2024)

Recovery version

IJBAM policy mandates the use of the Creative Commons Attribution license (CC BY). Articles in the journal are freely available to the public.

Published: 2024-10-29

Articles

Beyond the stage: A study of motivations and promotional strategies driving Gen Z's attendance at Isyana Sarasvati's concerts

Anisa Putri Kusumaningrum, Edi Sugiono, Rahayu Lestari

57-66
- PDF English