GOFUR, Abdul; SHAFARIAH, Hanuna. Bagaimana Brand Love Memperkuat Peran Brand Ambassador dalam Mendorong Niat Beli Fashion Gen Z. Jurnal STEI Ekonomi, [S. l.], v. 35, n. 1, p. 15–32, 2026. DOI: 10.36406/jemi.v35i1.337. Disponível em: https://journal.steipress.org/index.php/jemi/article/view/337. Acesso em: 31 jan. 2026.