FADILLA , Kartika Tifania; ARIF, Nina Fapari. The influence of perceived enjoyment, promotional urgency, and consumer trust on purchase decision of Whitelab via TikTok Live in Yogyakarta. Jurnal STEI Ekonomi, [S. l.], v. 34, n. 2, p. 227–242, 2025. DOI: 10.36406/jemi.v34i2.313. Disponível em: https://journal.steipress.org/index.php/jemi/article/view/313. Acesso em: 1 jan. 2026.