Amalia, Mieke, and Lina Noersanti. “The Impact of Live Streaming, Discounts, and Product Quality on Impulse Buying With Customer Trust As a Mediating Variable: A Study on Skintific Products ”. Jurnal Manajemen STEI, vol. 12, no. 1, Feb. 2026, pp. 43-56, doi:10.36406/jmstei.v12i1.104.